French Ready-to-Wear Leader Camaïeu Selects Centric Software

CAMPBELL, Calif., February 5, 2019 – Camaïeu, the leading French women’s ready-to-wear brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Founded in 1984, Camaïeu is a French women’s ready-to-wear brand that produces exclusive collections entirely designed by its studio in Roubaix. The company, whose goal is to offer an excellent price to quality and trend value, offers full range of fun, playful, easy-to-wear styles for all occasions. Today, Camaïeu is present in more than 22 countries with over 900 stores in Europe, Africa and the Middle East serving 37 million customers worldwide.

Camaïeu wanted to equip themselves with a PLM solution to streamline operational processes and ensure a collaborative workflow across the entire company.

“We wanted a PLM solution that would improve communication between departments and align our internal processes,” explains Mathilde Ichac, Supply Manager at Camaïeu. “Our goal is to reduce the time spent organizing information in order to gain visibility on deadlines and activities throughout the organization.”

“Standardization and collaboration are a major issue in our field as we have teams in France, Morocco, Vietnam, Bangladesh and China. It is therefore essential to set up a common platform that everyone can use to work together,” she continues.

Camaïeu met several PLM vendors before deciding on Centric Software’s flagship Centric 8 PLM solution.

“We met different PLM vendors but it was Centric that proved to be outstanding,” says Ichac. “In addition to being the PLM market leader in the fashion and apparel world, Centric offers an extremely ergonomic and intuitive PLM solution that is flexible and fast to implement, making it easy for users to adopt.”

“With the help of the Centric team, we will benefit from industry best practices for our ready-to-wear, accessories and lingerie lines,” Ichac continues. “We look forward to having a single, reliable view of each product, digitizing our manual processes and driving our business even more effectively. Centric is listening to its customers and has a scalable solution that will adapt to the development of our product offering.”

“We are very pleased that Camaïeu has chosen to implement Centric Software’s PLM solution,” says Chris Groves, President and CEO of Centric Software. “We are proud to embark on this new project with the French leader in women’s ready-to-wear and we look forward to supporting the brand’s digital transformation now and in the future.”

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Camaïeu (www.camaieu.fr)

Founded more than 30 years ago, Camaïeu is the leading and essential brand of women’s ready-to-wear clothing in France and is supported by a network of more than 900 stores in 22 countries and territories around the world, including 650 in France. The Camaïeu group has more than 5,200 employees, including 4,000 in France who work to offer 100 new products every week. Camaïeu was recognized as the Best French Store Chain of the Year 2018-2019 in the Women’s Fashion category (Procos Trophy – Best Store Chain).

Centric Software (centric-staging.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.