Why are PLM and Retail Planning essential for the fashion and apparel industry?
Fashion is one of the most challenging industries in the world. It faces the same consumer, geo-political and financial shifts that other industries experience. But fashion must also react fast to ever-changing consumer-driven wishes, trends and shopping habits.
Remote work, direct to consumer & omnichannel, sustainability, brands with purpose and more are gaining traction. Consumers increasingly want access to transparent product and traceability information to ensure the brands and retailers they buy from are ethical businesses.
The internet has driven enormous changes in the fashion market. Now consumers can buy ultra-personalized products on their phone and have them delivered pretty much anywhere in the world, making their shopping choices essentially limitless.
It’s no wonder that fashion brands face three big challenges: keeping up a competitive pace, maintaining healthy product margins and ensuring on-point execution.
A fashion PLM solution addresses these challenges and more.