Deuter Fuels Faster Decision Making with Centric Software

CAMPBELL, Calif., December 17, 2019 – Centric Software® is delighted to announce the release of a success story about its customer, Deuter.

Deuter Sport GMbH is a leading German producer of backpacks, sleeping bags and outdoor accessories. The company was founded in 1898 and began by supplying mailbags and post sacks to the Bavarian Royal Mail. Over the years, the company evolved into a renowned provider of backpacks and sleeping bags for outdoor adventurers, hikers, cyclists and mountaineers, as well as specially designed backpacks for schoolchildren.

Marco Hühn, Quality Manager at Deuter, recalls how the company was challenged by a lack of transparency and coordination across internal teams in the US and Germany as well as with their suppliers in Vietnam:

“For the past 25 years, we have had one longstanding manufacturing partner in Vietnam who makes all of our backpacks and our developers travel there a lot. Often decisions about products are made there, on the spot. In the past, these changes were not always documented very well for our teams back home… we wanted a better overview of production schedules as well as development schedules to improve workflow among our teams and with our manufacturer.”

Today, with Centric’s Outdoor PLM solution acting as a digital backbone for all product-related activities, Deuter experiences increased efficiency, transparency and accessibility of real-time product data in an organized, intuitive format.

Hühn reflects on how Centric’s PLM enables ultimate oversight over every detail of product development , “We now know much more about all of the materials we use, our BOMs are in a consistent and detailed format, we can collaborate in real time while traveling and we can see everything necessary to develop the product and approve it for production.”

As well as the operational benefits, Centric’s new, innovative outdoor PLM boosts employee satisfaction at Deuter, “We want people to have a better life at work and a better experience making products. Centric is helping make that happen.”

How did Deuter rise to the challenge of achieving ultimate visibility and transparency?

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Deuter (www.deuter.com)

Deuter is one of the leading backpack and sleeping bag companies worldwide. It is known for innovative products, unmatched quality and original design.

Deuter also looks back on a history of more than a hundred years in the business. Founded in 1898, Deuter’s headquarters is still located near Augsburg, Germany. Deuter also has a subsidiary in the United States and exports to more than 50 countries worldwide. Deuter’s vision reaches beyond making exceptional products. They create the exhilarating feeling of surpassing their own limits while in harmony with nature.

Centric Software (centric-staging.com)

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a fully visual, transformative experience via large touch-screens and mobile devices, revolutionizing group decision making and creative collaboration while dramatically condensing time to market and product innovation. Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc.. All other brands and product names may be trademarks of their respective owners.