Camper Accelerates Product Development with Centric PLM™

CAMPBELL, Calif., July 7, 2020 – Centric Software® is delighted to announce the release of a success story about its customer, Camper. 

Camper — a contemporary footwear brand from the island of Mallorca, Spain — was founded in 1975 and its shoes are still designed and developed in Inca, in the rural heart of Mallorca. Now in its fourth generation, the company creates approximately 500 models each season — over 4 million pairs of shoes a year— and its footprint has stretched around the globe with stores in more than 40 countries.

Juan Enrique Jiménez Esquitino, Head of Supply Planning at Camper, explains that the brand previously struggled using out-dated software not designed for the footwear industry, and desperately needed a platform to track product development and gain full visibility from ideation to product launch. 

“We used to store our product information in hundreds of Excel sheets. There was a lot of back and forth with our manufacturers because we didn’t have any visibility on the status of our products or the actual costing of raw materials,’ he says. 

Today, thanks to Centric PLM’s fast, 4-month implementation, easy maintenance and incredible flexibility, Camper has reduced product development time, centralized all product data, boosted quality control and streamlined all stages of product development into a single source of truth, with more accurate costing and margin foresight, and reliable, real-time data for strategic planning. 

The implementation also came when the entire Camper organization had just been restructured, and Centric PLM played a vital part in bringing more visibility to the new processes and assignment of roles. 

“Our teams now have instant access to accurate and reliable data, empowering them to work faster and more efficiently”, adds Juan. “Centric PLM has enabled Camper to power its growth while safeguarding the quality of its products it is known for.”

Centric PLM has been an integral part of Camper’s day-to-day business since 2013. The brand is looking forward to further leveraging the solution in the future by expanding it to its suppliers overseas and continuing to support global growth.

How did Camper increase visibility and power its growth with Centric PLM?

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Camper (camper.com)

Camper is a Spanish footwear brand born in 1975. One of the world’s leading companies in the casual footwear design industry, the company offers a wide range of unique styles for men, women and children. The brand is available in more than 400 Camper stores and 4,000 authorized points of sale in more than 40 countries. Camper is headquartered in Majorca, Spain.

Centric Software (centric-staging.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision-making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Product Leadership Award in Retail, Fashion, and Consumer Goods PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.