October 23rd, 2025

Shinsung Tongsang Drives Digital Innovation with Centric PLM

“We believe that having most of our processes carried out within Centric PLM will make the overall workflow logic for design and production much more convenient, replacing manual, handwritten work orders with a paperless approval system.”

Shinsung Tongsang

Multi-brand fashion enterprise adopts AI-powered technology to strengthen global competitiveness

CAMPBELL, Calif., October 23, 2025 – Centric Software® is pleased to announce that Shinsung Tongsang, a leading Korean apparel manufacturer and distributor, has selected Centric PLM™ to drive digital innovation and streamline operations. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Shinsung Tongsang, a leading fashion company in Korea, has continued its steady growth since its founding in 1968, building on both apparel export operations and its own fashion brands. In the fashion business, the company reaches domestic and global consumers through a diverse portfolio including TOPTEN10, OLZEN, ZIOZIA, AND Z and EDITION. In the export business, Shinsung Tongsang strengthens its global competitiveness by collaborating with renowned international brands and major retail partners.

With such a diverse business footprint, Shinsung Tongsang recognized the opportunity to turn workflows into a competitive advantage through real-time digitalization and improved market responsiveness. The company’s vision focuses on maximizing operational efficiency by enabling seamless collaboration across global and interdepartmental teams, replacing spreadsheet-based tasks and fragmented communication via email, internal messengers and messaging apps.

This transition frees creative talent from repetitive tasks to focus on strategic innovation, while building structured historical records that not only inform smarter, data-driven decisions but also serve as a foundation for sustainable growth.

“Fashion used to follow a single dominant trend each season, but now multiple trends emerge at the same time and shift faster than ever before. Forecasting is incredibly challenging, and it is even harder to keep pace with constant shifts in consumer demand,” says a representative from Shinsung Tongsang. The company saw that modernizing its operational infrastructure was necessary both to manage this complexity and to establish itself as a digital innovation leader.

Shinsung Tongsang’s evaluation process led them to Centric PLM, drawn by Centric Software’s proven track record in the fashion industry. “As a fashion company driving digital innovation, we recognized the critical need to establish differentiated competitiveness unique to Shinsung Tongsang. Centric’s flexibility to customize workflows, while actively incorporating AI and emerging technologies, aligns with our growth strategy,” notes the representative.

All key departments, from Design and Technical Design to Merchandising, Sourcing, Production and Pattern, will work within the platform. “We believe that having most of our processes carried out within Centric PLM will make the overall workflow logic for design and production much more convenient, replacing manual, handwritten work orders with a paperless approval system,” says the representative.” The ability to search our fabric libraries, trim collections and design assets by desired categories transforms how we manage our creative resources, while organized and centralized data ensures continuity and visibility even as team roles change.”

Design workflows are also expected to accelerate through the Adobe Illustrator integration in Centric PLM, while communication and data sharing with overseas production vendors will be streamlined, making global collaboration more efficient.

Looking ahead, Shinsung Tongsang sees its partnership with Centric Software as a necessary step in preparing for the industry-wide move to integrate AI into operations. “Centric’s deep expertise in AI-powered technology and advanced PLM capabilities positions us to lead, rather than follow, in this strategic transition,” elaborates the representative. “We see the value of managing our end-to-end design to production workflows within a single platform and ultimately enabling more agile, intuitive and reliable operations.”

“Partnering with Shinsung Tongsang marks an exciting milestone as they transform the fashion industry in South Korea and beyond,” shares Fabrice Canonge, President of Centric Software. “We’re proud to drive innovation alongside Shinsung Tongsang as they lead the way in shaping the future of fashion.”

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Shinsung Tongsang (www.ssts.co.kr)

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.