October 9th, 2025

Sea to Summit Expands Partnership with Centric Software to Co-Develop Outdoor & Equipment Category in Centric Market Intelligence

“Rather than adopting a generic approach, we worked closely with the Centric team to define what outdoor gear intelligence should truly look like.”

— James Twomey

CTO at Sea to Summit

Outdoor gear brand advances competitive global pricing and assortment strategies through competitive intelligence for the outdoor sector

CAMPBELL, Calif., October 9, 2025 – Centric Software® is thrilled to announce that Sea to Summit, the award-winning international outdoor gear leader, has gone live with Centric Product Lifecycle Management (Centric PLM™) and Centric Market Intelligence™ to drive innovative product development and strategic growth planning across international markets. Sea to Summit also joins as a co-innovation partner in shaping a new Outdoor & Equipment category in Centric Market Intelligence. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Sea to Summit is an Australian-born outdoor gear specialist that has shaped how adventurers pack, sleep, cook and travel for over 30 years by designing high-performance products built for functionality, durability and packability. Sea to Summit serves over 70 global markets with a presence across multi-brand retail, direct-to-consumer and distributor channels.

Following Sea to Summit’s adoption of Centric PLM last year to centralize product data and enable faster, more sustainable product development, Sea to Summit has expanded the partnership to implement a competitive intelligence tool, Centric Market Intelligence to further support global growth.

Sea to Summit recognized that to maintain competitiveness and drive growth in established international markets such as the United States, Europe and APAC, it needed a deeper understanding of local pricing, assortment and competitive dynamics, the impact of tariffs, inflation and varying consumer expectations across channels. Concurrently, growing strategic product categories while protecting established ones demanded enhanced insight into market gaps and competitor monitoring. Off-the-shelf solutions and manual tools were too slow and effort-intensive to deliver the competitive clarity and category insight needed to scale.

In response, Sea to Summit strengthened its relationship with Centric Software by co-innovating a specialized framework within the Outdoor & Equipment category, developing competitive benchmarks that reflect the realities of a global, multichannel outdoor gear business.

With Centric PLM and Centric Market Intelligence, Sea to Summit will gain a 360° view of the outdoor market, driving informed decision-making around pricing, assortment and competitive positioning across local and international markets. In a price-sensitive category like outdoor gear, visibility into how product lines are structured across key competitors and regions provides the insights needed to refine go-to-market strategies with greater precision.

The platform also opens new possibilities for channel-specific strategies. As Sea to Summit navigates growth across multi-brand retail, direct-to-consumer and distributor networks, Centric Market Intelligence identifies where and how product overlap or pricing misalignment may occur. The ability to benchmark regional assortments and conduct attribute-level gap analysis gives the team the foundation to streamline planning, identify trends and whitespace in growing markets and fine-tune product strategies by channel.

“The co-innovation process was grounded in transparency, responsiveness and a shared goal of creating something that didn’t yet exist,” says James Twomey, CTO at Sea to Summit. “Rather than adopting a generic approach, we worked closely with the Centric team to define what outdoor gear intelligence should truly look like.”

Sea to Summit anticipates Centric Market Intelligence will play a vital role in streamlining workflows and driving ROI through more confident, data-backed decision-making across teams.

“Partnering with Sea to Summit to co-innovate a category-first solution has brought meaningful insight to Centric Market Intelligence,” says Fabrice Canonge, President of Centric Software. “Their applied expertise and global perspective have shaped a more intelligent framework for the outdoor industry, one that reflects the real-world complexity of a multichannel, high-performance leader. We applaud their clear vision, hands-on leadership and dedication to progress. This collaboration represents what’s possible when two organizations align on both innovation and industry impact.”

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Sea to Summit (seatosummit.com)

Sea to Summit is an award-winning manufacturer of ingeniously designed omni-terrain outdoor gear. Established in 1991 and headquartered in Perth, Australia and with regional offices in the United States, Germany, Norway and China, Sea to Summit serves over 70 global markets. This Australian leader is no stranger to some of the most remote places on the planet and its products are field-tested in the world’s most demanding environments, with product lines ranging from ultralight cookware, to sleeping bags, mats and liners for all seasons to the most versatile tents on the market.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.