October 1st, 2025

Malwee Group Enhances Expertise by Replacing Proprietary Software with Centric PLM

“By implementing Centric PLM, Malwee Group has achieved remarkable improvements in agility, accuracy and process integration.”

— Luana Barbosa

Stylist at Malwee Group

A young man with short curly hair smiles widely while sitting against a white wall. He is wearing a white t-shirt and blue jeans, appearing relaxed and cheerful—like someone enjoying the ease of Centric PLM’s proprietary software.

Brazil’s top sustainability retailer unites teams, minimizes rework and boosts analysis speed by 90%

CAMPBELL, Calif., October 2, 2025 – Centric Software® is pleased to announce the launch of a success story of its customer, Malwee Group. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, footwear, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Established in 1968, Malwee Group has become a prominent leader in sustainable fashion in Brazil. The company caters to diverse audiences through six distinct brands, offering products available in over 21,000 multi-brand stores, proprietary outlets and e-commerce platforms nationwide. Upholding its dedication to transparency and socio-environmental responsibility, Malwee Group proudly leads Brazil’s Fashion Transparency Index (ITMB), cementing its role as a trailblazer in sustainable practices within the industry.

Facing the challenges of a rapidly changing fashion market, Malwee Group identified the need to scale its operations while addressing issues like fragmented data, decentralized workflows and a lack of integration among remote teams. Initially, the company attempted to create its own management system but soon encountered significant limitations. “We eventually hit the ceiling of what we could achieve independently. After all, we’re not a software company, we’re a fashion company. Technology should enhance our work, not overshadow it. We found ourselves turning into a system development department, trying to create a fully customized and unique PLM. We realized this wasn’t the right path,” explains Luciano Baramarchi, IT Manager at Malwee Group.

By implementing Centric PLM™, Malwee Group has achieved remarkable improvements in agility, accuracy and process integration. Centralizing information not only eliminates inconsistent data but also drastically reduces rework, allowing teams to dedicate their efforts to the strategic development of products. Among the most significant benefits is the accelerated decision-making process. “Before implementing the system, compiling data and searching through multiple files could take an entire morning or even a full day, depending on the complexity of the analysis. Today, we can generate a tailored report in just five minutes,” shares Luana Barbosa, Stylist. This leap in efficiency—over a 90% increase in analysis speed—fuels the company’s innovation and strengthens its competitiveness.

Discover how Malwee Group revolutionized its workflows and sped up its analysis capabilities using Centric PLM.

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Malwee Group (www.grupomalwee.com.br)

The Malwee Group is one of the main fashion companies in Brazil and owner of renowned brands in the national market: Malwee, Malwee Kids, Enfim, Carinhoso and Zig Zig Zaa. The company stands out for its pioneering spirit and notorious performance in the field of sustainability, incorporating innovative technologies and processes that range from the use of more sustainable raw materials to the preservation of 4.2 million square meters of green area. For its ethical and responsible performance, the company ranks among the 20 most transparent fashion brands in the world, according to the Fashion Transparency Index (ITM). The Malwee Group has 3 manufacturing units, 4,500 employees and is present in more than 21,000 stores throughout Brazil.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.