March 26th, 2025

Bad Birdie Tees Up for Growth and Drives Communication with Centric PLM

Fast-growing golf wear brand links up with Centric Software to streamline workflows and keep teams on par!

CAMPBELL, Calif., March 27, 2025 – Centric Software® is pleased to announce that Bad Birdie golf, the premium golf wear brand, has selected Centric PLM™ to drive growth and streamline vendor communication. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Headquartered in Scottsdale, Arizona and established in 2017 by founder Jason Richardson, Bad Birdie was created on one premise—the state of current golf wear was boring. A few years later, retail stores have opened, pros have been signed and their product line has expanded from printed polos to high performance shorts, pants, headwear and golf layering pieces across men, women and children. Bad Birdie’s merchandise is sold through their own vertical retail and digital channels, as well as, across their premier wholesale partners in green grass, vertical golf and brand driven sporting goods.

Bad Birdie has experienced rapid growth since inception. The company outgrew its previous software used to primarily create tech packs, but with 300+ new stock keeping units (SKUs) per season, Megan Garrity, Production Manager, knew a new end-to-end solution was needed. Teams were juggling shared docs and spreadsheets season after season and eventually could not keep up with their growth. She says, “Managing all of the data and sending tech packs through email was not sustainable.” Garrity also notes their current system requires manual input, downloads and emailed attachments.

Garrity interviewed over 10 different vendors, evaluating the platforms and functionality, with the selection panel asking numerous questions to determine fit for not just product development, but for other departments including customer experience and sales. The vendor field was narrowed to three, with Centric PLM ultimately coming out on top.

Having an innovative product lifecycle management (PLM) platform that is also configurable to grow with the business is essential these days. Garrity mentions, “As a growing SMB customer, one key factor we loved was the ability to integrate the other platforms that Centric Software has to offer.” Bad Birdie’s current strategy with Centric PLM is to connect the platform with their ERP system to streamline the workflow.

Transparency is a huge benefit for many brands today; being able to see approved colors and fabrics and pull up a season in one central location gives all teams access when they need it most. Garrity explains another much-anticipated function of Centric PLM. “Once we are fully up and running on the vendor platform, it should probably take out at least 80% of our emails; being able to cut down all the back-and-forth; to have all the communication be within Centric will be a huge relief.” The team will only need to send one email to vendors directing them to the lab requests in the system. She continues, “We can see when the vendor checks it in, when they receive it and when they’re working on it.”

Garrity summarizes, “We fulfilled our goal which is to have end-to-end product management and improve internal communication as well as externally with our vendors to streamline workflows.”

Chris Groves, CEO of Centric Software says, “We are honored that Bad Birdie selected us to fuel their growth. We look forward to partnering with them as they continue to expand their business.”

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Bad Birdie (badbirdiegolf.com)

Our products deliver on style, function and quality. We started our journey creating disruptive apparel with a vision to bring innovation to a space begging for inclusivity and style. We remain committed to pushing the boundary for what’s possible by continually delivering inspiring apparel collections for men, women and youth who are taking the best game in the world to new heights.

Bad Birdie started as a side hustle out of our founder’s apartment with a simple idea: golf apparel was boring. The side hustle started to become a real hustle, and golfers started to join our mission. We started selling nationally in pro shops, to retailers and did a deal on Shark Tank. We opened our first retail stores and signed our first pro athletes and high schools.

Our journey continues and is far from being done. We have a team of passionate golfers of all shot shapes and distances working together to make our vision of what golf can become a reality. Come join us. All we ask is two things: Be Yourself and Never (Ever) Lay Up.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.